What Market Research Analysts and Marketing Specialists earn in Hickman County, TN
If you are weighing a move or a job offer, start with $77,240: the median annual pay for Market Research Analysts and Marketing Specialists in Hickman County, TN. Spread over a standard 2,080-hour work year, that is $37.13 an hour. Because the wage survey covers the whole Nashville-Davidson--Murfreesboro--Franklin, TN metropolitan area, the number reflects employers across the region rather than a single town or a single company.
The mean wage is $89,710, which is 16.1% above the median, a sign that a group of high earners lifts the average. The survey counts about 5,510 people working in this occupation across the Nashville-Davidson--Murfreesboro--Franklin, TN metropolitan area, so the estimate rests on a substantial pool of workers. Hickman County, TN has roughly 25,436 residents, according to the population figures used by the rent data.
The salary range, from entry level to top earners
Pay for Market Research Analysts and Marketing Specialists in the Nashville-Davidson--Murfreesboro--Franklin, TN metropolitan area is not one number. The lowest-paid tenth of workers earn up to $44,440 a year ($21.37 an hour), while the highest-paid tenth earn $184,990 or more ($88.94 an hour). That is a gap of $140,550 between the bottom and the top of the scale. The middle half of workers falls between $58,360 at the 25th percentile and $108,690 at the 75th percentile. A top-tier earner makes 4.2 times what someone at the bottom makes, so experience, certification and employer all matter.
What the hourly rate looks like
Employers quote this occupation by the hour or by the year, so here are both: $37.13 an hour or $77,240 a year at the median for Hickman County, TN. Before any deductions, that is $6,437 a month, $2,971 every two weeks and $1,485 each week. After taxes the same job pays $30.24 per hour of take-home income, which is the number that actually has to cover rent and groceries.
About this occupation: Market Research Analysts and Marketing Specialists
The U.S. Department of Labor's O*NET database describes the work of Market Research Analysts and Marketing Specialists this way: "Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets."
Core tasks recorded by O*NET include: "Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand"; "Prepare reports of findings, illustrating data graphically and translating complex findings into written text"; "Measure and assess customer and employee satisfaction"; "Forecast and track marketing and sales trends, analyzing collected data".
Job outlook for Market Research Analysts and Marketing Specialists
The Bureau of Labor Statistics projects national employment in this occupation to grow from 952,700 jobs in 2025 to 1,019,000 in 2035, a change of +7%, faster than the 3.5% projected for all occupations. The projection counts 82,000 openings a year on average, including positions created by growth and positions left by workers who retire or move to another occupation; that equals 8.6% of current employment each year.
Typical entry-level education: bachelor's degree. BLS lists a national median annual wage of $78,760 for this occupation; the Hickman County, TN median of $77,240 is 1.9% below it.
How pay in Hickman County, TN compares
Compared with the Tennessee average
A worker in this occupation in Hickman County, TN earns $7,040 more than the Tennessee average of $70,200, a premium of 10.0%. Over a year that premium is worth $7,040 before tax and roughly $5,732 after tax. Within Tennessee, Hickman County, TN already has the highest median we track for this job.
Compared with the national average
The national employment-weighted average for Market Research Analysts and Marketing Specialists is $81,560 across the contiguous United States. At $77,240, Hickman County, TN pays $4,320 less, which is 5.3% below that benchmark. Keep in mind that a higher salary only helps if living costs do not rise faster, which is why the cost sections below matter as much as the headline number.
Where this job ranks in Hickman County, TN
Among the 532 occupations with published wages in Hickman County, TN, Market Research Analysts and Marketing Specialists ranks number 137 by median pay, ahead of about 74% of them. The best-paying occupation we track here is Computer and Information Systems Managers at $165,970 a year, which is $88,730 more than the median for Market Research Analysts and Marketing Specialists.
From gross pay to take-home pay
Three separate tax bills sit between the gross salary and the bank account: federal income tax, FICA, and state income tax. For Market Research Analysts and Marketing Specialists earning the Hickman County, TN median of $77,240, they add up to $14,351. The result is $62,889 of take-home pay a year ($5,241 a month), based on a single filer using the standard deduction.
Put another way, of every $100 earned, about $19 goes to taxes and $81 reaches the paycheck. The overall effective tax rate is 18.6%.
Federal income tax
After the $15,750 standard deduction, taxable income is $61,490. Federal brackets are marginal, so only the slice of income above each threshold is taxed at the higher rate; the last dollars of this salary fall in the 22% bracket. The resulting federal income tax is $8,442, an effective 10.9% of gross pay, well below the 22% marginal rate because the lower brackets are cheaper.
Social Security and Medicare (FICA)
Payroll taxes are a flat percentage of wages. Social Security takes 6.2% up to a wage base of $176,100, which costs $4,789 on this salary. Medicare takes 1.45%, or $1,120. FICA totals $5,909, which is 7.6% of gross pay.
State income tax in Tennessee
Tennessee does not tax wage income, so the state income tax line for Market Research Analysts and Marketing Specialists in Hickman County, TN is $0. That alone leaves more in the paycheck than the same salary would in a state with an income tax. For scale, a hypothetical flat 5% state tax on this salary would cost about $3,862 a year, so the absence of a state tax is worth roughly $322 a month.
A cross-check with IRS data for Hickman County, TN
IRS Statistics of Income data for Hickman County, TN show an average adjusted gross income of $63,798 per return and an average effective federal income tax rate of 10.8% across all filers. Filers in the $75,000 to under $100,000 bracket, where this salary falls, paid an average of 7.9%, compared with the 10.9% estimated here for a single filer taking the standard deduction. Gaps between the two reflect filing status, dependents, credits and other income, none of which a single-person wage estimate includes.
Cost of living in Hickman County, TN
Take-home pay only means something next to what life costs. We price four basics for one adult in Hickman County, TN: a one-bedroom apartment, food, home energy and gasoline. All of them are converted to annual figures first, then compared with the $62,889 of take-home pay.
Rent
Housing is the largest line in most budgets. For Hickman County, TN, HUD sets the Fair Market Rent for a one-bedroom unit at $786 a month ($9,432 a year), and at $1,028 for two bedrooms. For Market Research Analysts and Marketing Specialists, a one-bedroom absorbs 15.0% of take-home pay and 12.2% of gross pay.
Food
The USDA Thrifty Food Plan (August 2026) puts the cost of a nutritious home-cooked diet for an adult at about $3,436 a year, which is $286 a month or $66.07 a week. That equals 4.4% of gross pay for Market Research Analysts and Marketing Specialists in Hickman County, TN. It is a thrifty budget with no restaurant meals, so treat it as a floor.
Energy and gasoline
Using Tennessee residential prices from the Energy Information Administration and national household averages for consumption, electricity costs about $1,313 a year and other home energy such as natural gas about $421, for $1,733 in total. Gasoline in Tennessee averages $3.08 per gallon; at about 463 gallons a year (11,106 miles at 24 miles per gallon) fuel adds $1,426.
What is left over
Rent, food, energy and gasoline cost $16,027 a year in Hickman County, TN. Subtract that from $62,889 of take-home pay and $46,862 remains, which is $3,905 a month of breathing room. That margin equals 60.7% of gross pay, a comfortable cushion by common budgeting rules.
Local housing and commute data for Hickman County, TN
The budget above covers rent, food, energy and gasoline. Three more local facts shape what a paycheck buys in Hickman County, TN: property taxes, housing prices and the daily commute. The figures below are exact U.S. Census Bureau American Community Survey 2020-2024 5-year estimates for Hickman County, TN, set beside the Tennessee and national medians.
Property taxes in Hickman County, TN
Homeowners in Hickman County, TN pay a median of $1,038 a year in real estate taxes, 28% below the Tennessee median of $1,442 and 67% below the U.S. median of $3,119. Against a median home value of $224,100, the median tax bill is 0.46% of that value (the ratio of the two county medians). For a worker paid the local Market Research Analysts and Marketing Specialists median of $77,240, a tax bill of that size would equal 1.3% of gross pay, which matters for anyone planning to buy rather than rent.
Rents, home prices and household income in Hickman County, TN
Renters in Hickman County, TN pay a median gross rent of $893 a month in the Census survey, 25% below the Tennessee median of $1,189. HUD's Fair Market Rent for a one-bedroom apartment, which this site uses in the budget, is $786 a month; the two measures differ because the Census figure covers units of every size that renters already occupy, while the HUD figure is a one-bedroom benchmark. The median value of an owner-occupied home is $224,100, 22% below the Tennessee median of $286,700. Median household income is $68,247, 2% below the Tennessee median of $69,595, so a year of one-bedroom Fair Market Rent equals 13.8% of that income.
Commuting in Hickman County, TN
Workers in Hickman County, TN who travel to a workplace spend an average of 36.7 minutes each way, 43% above the Tennessee average of 25.7. For someone who commutes five days a week, that is 6.1 hours of round-trip travel every week, a cost the budget does not price. 8.9% of workers in Hickman County, TN work from home, compared with 15.1% nationally, which removes the commute for them.
Can Market Research Analysts and Marketing Specialists afford to live in Hickman County, TN?
The 30% rent guideline
A common rule of thumb says rent should stay under 30% of gross income. For a gross salary of $77,240 that ceiling is $1,931 a month. The one-bedroom Fair Market Rent of $786 is $1,145 under it, so rent fits the guideline. Put as a wage, covering a one-bedroom at the 30% guideline takes $15.12 an hour; the median for Market Research Analysts and Marketing Specialists is $37.13, which is 146% above that mark. Another way to see it: at $30.24 of take-home pay an hour, a one-bedroom takes about 6.0 working hours every week.
Splitting a two-bedroom
Sharing a two-bedroom at $1,028 a month means $514 each. Compared with renting a one-bedroom alone, that saves $3,264 a year. With a roommate, the yearly margin after the basics becomes $50,126.
How fast you can save
At $3,905 a month of margin, building a $10,000 emergency fund would take about 3 months. Setting aside half of the margin stretches the same goal to about 6 months. These figures ignore interest, raises and any spending beyond the four basics.
Frequently asked questions about Market Research Analysts and Marketing Specialists pay in Hickman County, TN
How much do Market Research Analysts and Marketing Specialists make per hour in Hickman County, TN?
The median is $37.13 per hour, based on $77,240 a year over 2,080 hours. Hourly pay runs from about $21.37 at the 10th percentile to $88.94 at the 90th percentile.
How much do Market Research Analysts and Marketing Specialists take home after taxes in Hickman County, TN?
After federal income tax, FICA, the median salary of $77,240 becomes $62,889 a year. That is $5,241 a month, $2,419 every two weeks or $1,209 a week.
How much tax do Market Research Analysts and Marketing Specialists pay in Hickman County, TN?
Total taxes are $14,351 a year, an effective rate of 18.6%: $8,442 federal income tax, $5,909 FICA and no Tennessee income tax.
Do Market Research Analysts and Marketing Specialists earn more in Hickman County, TN than elsewhere in Tennessee?
Yes. The local median of $77,240 is +10.0% versus the Tennessee average of $70,200, a difference of $7,040 a year.
Can Market Research Analysts and Marketing Specialists afford a one-bedroom apartment in Hickman County, TN?
A one-bedroom costs $786 a month against take-home pay of $5,241, which is 15.0% of take-home pay. That meets the 30%-of-gross guideline, which allows up to $1,931 a month.
What is the monthly budget margin for Market Research Analysts and Marketing Specialists in Hickman County, TN?
About $3,905 a month ($46,862 a year) remains after a one-bedroom apartment, food, home energy and gasoline, which together cost $16,027 a year.
What hourly wage covers a one-bedroom in Hickman County, TN at the 30% guideline?
$15.12 an hour for a full-time schedule, calculated as the $9,432 annual rent divided by 0.30 and by 2,080 hours. The median for Market Research Analysts and Marketing Specialists is $37.13.
How we calculated these numbers
Wages are May 2025 medians from the Bureau of Labor Statistics Occupational Employment and Wage Statistics survey for the Nashville-Davidson--Murfreesboro--Franklin, TN metropolitan area; hourly-only values are annualized at 2,080 hours. Rents are HUD Fair Market Rents, food costs come from the USDA Thrifty Food Plan, and energy prices come from the Energy Information Administration. County-level tax statistics come from the IRS Statistics of Income.
Taxes use tax-year 2025 federal brackets, FICA rates and the Tennessee rules for a single filer with wage income only. Figures are estimates for planning and comparison, not tax or financial advice, and they exclude local income taxes, benefits, retirement contributions and individual circumstances.