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Market Research Analysts and Marketing Specialists Salary in California

What Market Research Analysts and Marketing Specialists earn in California, labor market by labor market, and what is left after taxes and living costs in 9 counties.

Average in CA
$98,616
local median wages, weighted
Rank among states
3 of 30
published states
Workers in state
97,260
BLS employment estimate
Wage areas
3
9 counties

Pay by labor market in California

Market Research Analysts and Marketing Specialists pay by wage area in California
Wage areaMedian wageTake-home payMargin per yearLargest county
San Jose-Sunnyvale-Santa Clara, CA$141,960$98,882$55,935Santa Clara County, CA
San Francisco-Oakland-Fremont, CA$123,250$87,834$50,743Alameda County, CA
Los Angeles-Long Beach-Anaheim, CA$82,990$63,338$24,903Los Angeles County, CA

Counties ranked by what is left after the basics

Market Research Analysts and Marketing Specialists in California counties, by yearly margin
#CountyMedian wageTake-home payMargin per year
1San Benito County, CA$141,960$98,882$61,719
2Santa Clara County, CA$141,960$98,882$55,935
3Alameda County, CA$123,250$87,834$50,743
4Contra Costa County, CA$123,250$87,834$50,743
5San Francisco County, CA$123,250$87,834$42,187
6San Mateo County, CA$123,250$87,834$42,187
7Marin County, CA$123,250$87,834$42,187
8Los Angeles County, CA$82,990$63,338$24,903
9Orange County, CA$82,990$63,338$22,407

Market Research Analysts and Marketing Specialists pay in California

The employment-weighted average of local median wages for Market Research Analysts and Marketing Specialists in California is $98,616, based on 97,260 workers. Among the 30 states with published data, that ranks number 3. The BLS national median for the occupation is $78,760, so California averages 25.2% above it.

Inside California, pay depends on the labor market. The highest local median is $141,960 in the San Jose-Sunnyvale-Santa Clara, CA area and the lowest is $82,990 in Los Angeles-Long Beach-Anaheim, CA, a difference of $58,970 across 3 wage areas.

Cost of living for Market Research Analysts and Marketing Specialists in California

We compare 9 California counties after federal, Social Security, Medicare and state taxes and the four basics: a one-bedroom rental, food, home energy and gasoline. San Benito County, CA leaves the largest yearly margin, $61,719. Orange County, CA leaves the smallest, $22,407. The median wage covers all four basics in 9 of the 9 counties.

Market Research Analysts and Marketing Specialists in other states

The states with the highest average local median wages for Market Research Analysts and Marketing Specialists are New Hampshire ($100,389), Massachusetts ($98,708), New York ($96,857) and New Jersey ($95,941).

Frequently asked questions: Market Research Analysts and Marketing Specialists in California

How much do Market Research Analysts and Marketing Specialists earn in California?

The employment-weighted average of local median wages is $98,616, from $82,990 to $141,960 depending on the labor market.

Which California county is best for Market Research Analysts and Marketing Specialists?

San Benito County, CA leaves the largest yearly margin after taxes and the four basics ($61,719). Santa Clara County, CA follows at $55,935.